Maximum Profitability Blueprint (Part III)    Core Beliefs for Maximizing Business Success

To get straight to the point: Our core belief is that maximum business success stems from the synergy of outstanding leadership, human passion, and cutting-edge technology. What does this mean in practice? Here are the key factors we consider essential for maximizing profitability in freight forwarding:

• Competent and passionate operators generate profit with every file they handle (see “How to Maximize Profitability” for more).
• Capable branch managers consistently find ways to achieve high profits, regardless of market conditions.
• Branch offices close to customers are the pivotal organizational element to drive sales and customer service.
• Shared service centers combined with modern technology free front-line operators from mundane but critical administrative tasks, enabling them to focus entirely on customer needs.
• Effective hubs and gateways excel in buying freight capacity, maximizing ULD capacity, and shipment routing.
• Modern technology allows for the establishment of lean branch offices close to customers while simultaneously optimizing cost structures through automation, lean management, shared service centers, and hubs and gateways.
• Advanced technology facilitates seamless cooperation and communication between branch office staff and distant shared service centers.
• A highly efficient freight forwarding company is built on a capable head office that interacts directly with branch offices, shared service centers, and hubs and gateways. Middle management layers, such as regional or country management, become redundant (see “The Case for Eliminating Regional Management Structures”).
• Zero defect operations and perfect data are the new normal in the digital age.

The journey to becoming a lean, digital, and highly customer-focused company is logical, achievable, and self-sustaining. For further insights, refer to:

•  The Detailed Path to Becoming Fully Digital
• Maximum Profitability Blueprint (Part I)
• The Only Possible Strategic Option (Maximum Profitability Blueprint Part II)